Predictive Analytics: The Consumer Crystal Ball

Predictive Analytics: The Consumer Crystal Ball ***Video Available!***

Where

Arbuckle Lounge and Bishop Auditorium at Stanford Business School

Event Description:

Whether you’re a wall street trader or Internet media buyer, knowledge is power. Engaged web users are now providing in-depth data about their actions and desires, powering a new generation of Predictive Analytics (PA).

Facebook, nearing 600 million active users, is the shining example of the meteoric rise of the engaged user. Through online engagement, users eagerly reveal more about themselves than slow old big-budget research studies could ever hope to uncover.

A new wave of PA start-ups are powered by social media, engaging brand awareness sites, on-line gamers, and always-on mobile web users. With APIs, platform providers create a virtuous circle – generating opportunities for start-ups and increasing the relevance of their platforms. Fueled by on-line ad spending approaching $50B, PA start-ups, their media buying customers, and venture capitalists are racing to discover the relevant insights which can predict users’ needs and next actions.

• We will explore start-ups creating and marketing data about engaged users.       
• Will web properties with data about engaged users share the data gems?
• What’s in it for the engaged user? How do they benefit?
• What about the giants? (Legacy media, media buyers, giant ad firms, on-line retailers, on-line content providers)?

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MODERATOR

          Michael E. Driscoll, Ph.D. – Chairman and Founder, Dataspora

PANEL 

 

Omar Tawakol, Chief Executive Officer, Bluekai (Presenter)

 

 

Scott Burke, Senior Vice President, Yahoo!, User Data and Analytics

 

Matthew J. Barkoff, Vice President, Badgeville, Media & Entertainment

 

Theresia Gouw Ranzetta, Partner, Accel Partners 

BIOS

MODERATOR

Michael E. Driscoll, Ph.D. – Chairman and Founder, Dataspora

Michael E. Driscoll has a decade of experience developing large-scale databases and data mining algorithms within industry, government, and academic institutions. He founded and until 2008 served on the board of CustomInk.com, an Inc. 500 online retailer. Michael has a Ph.D. in Bioinformatics from Boston University and an A.B. from Harvard College.

PRESENTER

Omar Tawakol, Chief Executive Officer, Bluekai

As Chief Executive Officer at BlueKai, Omar is responsible for the overall management, growth, and vision for the company’s groundbreaking exchange business. Prior to founding BlueKai, Omar was the Chief Advertising Officer of Medio Systems, the leading provider of mobile search and advertising solutions for carriers such asVerizon and TMobile. Before Medio, at Revenue Science, has Chief Marketing Officer and General Manager, he led the company’s behavioral targeting businesses, providing services for many of the largest Internet publishers. At Revenue Science, he actively engaged key industry leaders in defining standards for behavioral targeting.

Omar earned his Master of Computer Science and Industrial Engineering degrees from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford, he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar’s research on formalizing content was published in the American Association of Artificial Intelligence. Omar is also an active speaker and commentator on topics such as behavioral targeting, mobile advertising, and consumerprivacy. He was listed in Media Magazine’s Media 100 for 2008.

PANELISTS

Scott Burke, Senior Vice President, Yahoo!, User Data and Analytics

Scott Burke’s User Data and Analytics group at Yahoo!, is responsible for company-wide consumer and advertiser analytics. At Yahoo!, analytics drive decision-making, iterative experimentation, and thought leadership. Yahoo! analyzes petabytes of data on a continuous basis to generate information, knowledge, and insights for Yahoo!’s industry-leading consumer and advertiser experiences.

In five years at Yahoo! Burke has led marketplace engineering; and the content and video platform organizations. Before Yahoo!, Burke was VP of engineering at PacketHop which commercialized mobile mesh networking applications for public safety. He led application services at SEVEN, an enterprise wireless company serving the world’s top mobile operators. He was CTO and VP of engineering at WebMD leading infrastructure teams for the premier consumer health portal. Burke started as a computational physicist at Hewlett-Packard and holds a BS in physics and computers from Harvey Mudd College, Claremont, California.

Matthew J. Barkoff, Vice President, Badgeville, Media & Entertainment

Matthew Barkoff joined Badgeville as VP Sales, Media and Entertainment where he is responsible for driving new business strategy and managing Media and Entertainment. With over 15 years of experience in start-up enterprise and SaaS technology companies, Matthew is working to help media companies drive engagement on websites and mobile using social loyalty techniques.

Before joining Badgeville, Matthew was Vice President of Sales, Media & Entertainment at Clickability, where he led the team to 20x revenue growth.  He has served in various business executive management positions at 7 start-ups including Cadabra Inc. (acquired by Overture in 2000 (formerly GoTo.com)) where he was Director of Business & Corporate Development, and Netmosphere (acquired by Critical Path in 1999) where he was Director of Enterprise Sales.  

Matthew graduated from UC Davis in 1995 with a degree in Economics and a minor in Computer Science.  He was part of a two year program called the Sacramento Entrepreneurship Academy, where he discovered his passion of start-ups, and what it takes to be a successful entrepreneur.

Theresia Gouw Ranzetta, Partner, Accel Partners

Theresia focuses on internet and software investments with specific interest in social commerce, vertical media, security and consumer internet/mobile apps.Theresia was responsible for Accel’s investments which have had successful acquisition or IPO exits including AdECN (MSFT), CRS Retail Systems (EPIC), Interlace Systems (ORCL), PeopleSupport (PSPT), Xoopit (YHOO) and Zimbra (YHOO); and was part of the Walmart.com (WMT) investment team. She currently serves on the Board of Directors of several private companies in the both the consumer internet (Glam Media, LearnVest, ModCloth, Trulia) and security sectors (Imperva, TRUSTe, Webroot).

Prior to Accel Partners, she was founding VP of Business Development & Sales at Release Software, a venture-backed company whose products enabled digital rights management and payment technologies for software. Earlier, she was a management consultant at Bain & Company and a product manager at Silicon Graphics.

Theresia serves as a Trustee on Brown University’s Corporation Board, on the board of DonorsChoose.org and as a member of Stanford’s DAPER Investment Fund. She holds an Sc.B. in Engineering from Brown University, magna cum laude, and an M.B.A. from Stanford University. She is also a board member of the National Venture Capital Association (NVCA).

Theresia has contributed to Fortune.com, appeared on CNBC’s Women in Power series, Venture Capitalist Superstar. Read Theresia’s presentations and articles: an overview presentation on Accel’s Digital Media Portfolio, a profile of Theresia from The new Valley Girls article in Fortune Magazine, her opinion piece for Fortune.com, and a NY Times Article about the Accel Growth Fund.