Speaker:
Moderator:
Panelist:
Event Description:
VLAB has assembled an exceptional panel of CEOs to discuss a timely topic: Enterprise 2.0. John Roberts leads one of the most innovative software businesses today, Ross Mayfield is one of the thought leaders who coined the term Enterprise 2.0 and Antony Brydon leads a high profile company with a team of top investors and advisors. Mary Coleman , who was the CEO of a CRM company in the early 90s – long before the term CRM was introduced – will moderate this exceptional panel.
Wikipedia ignited the debate on Enterprise 2.0 when it deleted the term from its website. The debate has raged on and even experts do not agree on the definition and significance of Enterprise 2.0. What remains clear is that 1) the software industry is reemerging after a long slump, 2) a new class of enterprise applications are making inroads in the enterprise, and 3) innovative software development and delivery models are creating powerful disruptive waves to the existing players.
Come hear this outstanding panel explore the meaning of Enterprise 2.0 and the controversy surrounding it.
Speaker:
John Roberts 
CEO and Co-Founder
SugarCRM
John Roberts, Chairman, CEO and Co-Founder of SugarCRM, is a pioneer in the open source enterprise application space as one of the three founders of SugarCRM. John co-led the product design of Sugar Open Source. Having strong business, marketing, business development and product management experience, John has introduced open source as the only viable contender to the established proprietary CRM solutions. John brings a strong enterprise CRM applications track record spanning 14 years.
Prior to co-founding SugarCRM, John held product management and sales engineering positions at E.piphany, BroadVision, Baan/Aurum Software and IBM. John holds a BS in Business from Virginia Commonwealth University.
Moderator:
Mary Coleman
Director
Walden International
Mary joined Walden International in 2002. Prior to joining WI, she was CEO of Rightworks, an e-procurement and trading exchange software firm, which was acquired by I2 Technologies. She joined Rightworks from Internet Capital Group, where she had been a Managing Director focusing on investments in enterprise software and internet infrastructure including companies such as Rightworks. Prior to Internet Capital Group, Mary was the CEO of the Baan Company, a leading European ERP software firm. She attained this position after selling Aurum Software, a customer relationship management software firm, where she was the CEO, to the Baan Company, after taking Aurum Software public on NASDAQ. Earlier in her career Mary served as a Vice President of Marketing in several high technology firms.
Mary studied electrical engineering and computer science at the University of Colorado in Boulder.
Panelist:
Antony Brydon
CEO and Co-Founder
Visible Path
As CEO and Co-Founder of Visible Path, Antony focuses on new technologies, strategic direction and new market opportunities. Prior to founding Visible Path, Antony served as CEO of IUMA, a leading digital music company, which he sold to EMusic in July 1998. Following the sale, he joined the executive team that sold EMusic to Vivendi-Universal in June 2001. From 1995 – 1998, Antony was an analyst at R. B. Webber & Company, a strategy consulting firm and venture fund in Palo Alto, CA. At Webber & Company, he developed business strategies and evaluated new market opportunities for ERP, CRM and SFA companies. Antony graduated from Yale University with a degree in psychology and philosophy and coursework in statistics.
Ivan Koon
CEO
YouSendIt
Ivan Koon is CEO of YouSendIt, Inc. a start-up delivering enterprise-level file transfer solutions to business and consumer clients. Most recently he was SVP of the Acrobat Intelligent Document Business Unit at Adobe inc. and before that president of the New Technologies Division at BEA Systems. Earler, Koon served in a variety of executive management roles at S2 Systems, including president and COO from 1997 to 1999. He has also held engineering and management positions at Shared Systems and Digital Switch. Koon serves on the board of multiple Internet start-ups. He holds a B.Sc. in mathematics and computer science from the University ofTexas at Arlington.
Ross Mayfield
Founder & CEO
Socialtext
Ross Mayfield is a serial entrepreneur with over 10 years of startup executive management experience and a focus on helping people and companies communicate effectively. He co-founded and served as President of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. RateXchange reached $1 billion market capitalization, raising over $45 million in equity and debt. Most recently, Ross served as VP of Marketing for a Fujitsu spinout developing enterprise software for the telecommunications industry, and as Interim VP of Marketing for an Immersive Group Simulation provider to military and homeland defense markets. He holds a B.A. in Political Science from the UCLA and completed the Management Development for Entrepreneurs (MDE) program at the Anderson School of Business.
