Many of us have experienced mobile deep linking, the ability to link to a specific page inside an app, without even realizing it. Google Maps, Uber, AirBnB, and Yelp redirect users to other apps that provide information like maps, reservations, and events that may be interesting.  Deep linking provides the ability to deliver the exact information users need across apps with a single tap on the screen while marketers can gain valuable insights about the customer journey. Startups are innovating, using this technology for more effective mobile marketing and greater ROI.

While only 28 percent of the top 200 apps are currently using deep linking, the potential for growth is enormous. The app market’s \worth is expected to reach $7.7 billion by 2017. Mobile deep linking will enable companies to be more effective by providing new marketplaces, contextual information, and valuable analytics to drive business.

• How is mobile deep linking currently affecting commerce?
• Will apps developers be able to capitalize on the new SDKs/APIs?
• Will mobile deep linking  be the game-changer that opens the door for the next Google or Apple?

Moderator

Ethan Smith, VP of Growth, Yummly

Panelists

Mike Dudas, CRO and Founder, Button

Rosa Wu, Lead Product Manager for App Search, Google

Ben Narasin, Partner, Canvas Ventures